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There is a saying that “without a plan, any road will eventually get you there”. One important thing most companies don’t fully understand is the size of their respective market, their competitors and projected market growth rates. This data should be driving your business and your planning for the future. Even if you think that your particular industry segment is unlikely to have any hard data, Periscope can help you dimension your market and your place in it along with your competitors.

Think about this for a moment. If you don’t know how big your market is and by how much it is expanding each year, how do you know you are keeping pace with your competitors? Conceptually, it is possible that you are growing but at a slower rate than those around you. Without this information, how do you write a plan, generate a budget or allocate your time, energy and resources?”